The Shield

This was an ad campaign I made for The Shield, a cop show that helped define the confused genre we take for granted today. These guys flipped the script from NYPD Blue Good Cop Bad Cop to Bad Cop...but good.

(copy reads: Ad#1: When good cops go bad, everybody wins. Ad#2: Marijuana cache seized. Donut sales triple. Ad#3: My alibi? I was making an arrest.)

Craftsman - A Tool Brand and a Measure of Style

One way or another, we are all tools, set into motion to fulfill the job orders of the higher ups. But tools need tools. And tools that need tools are the luckiest tools in the world—so long as the tools the tools use are Craftsman tools.

Lexus Print Campaign

Q: What did the BMW driver say to the Benz driver?
A: Who cares?

Bloomberg Television - Smart moneymen prefer the profitable truth

Everyday, the dynamic growth and cannibalism of man, market, and manufacturer starts and stops at the glow and fade of the green and red arrows of the LED tickers around the world. At whose expense is this eternal parry and risposte made? Why, those who don't watch Bloomberg Television, of course.

H&M Fashion Forecast - Downloadable weather widget in the morning, good chance of shopping later in the day

What's the weather like in Miami? And more importantly, is grandma's wide brim hat back in style? The H&M Widget tracks the latest and the greatest trends in fashion and weather so you'll never get caught with your pants down without a cute bikini that says "Best Granddaughter in the World."

Reasons Not to Own a Car - by Zipcar

I get it. Your mom gets it. You get it. Cars are fun to have, make grocery shopping bearable, and let you practice your karaoke debut of Burning Flame by Vitamin Z. But parking spaces can be hard to come by, especially in crowded cities like San Fran and New York. That's why Zipcar is so popular. That, and it starts with 'Z.' Which, once you're made aware, you never forget.

Chan Family Choy Lee Fut School of Martial Arts

Learn the art of self-defense so authentic that by the time you understand what your kung-fu master has been saying, your hands and feet will be fluent in the language of pain.