Saturday, November 7, 2009
Midas Brake Center - Print and Interactive Campaign
Scout's honor! Though I always put the highest octane fuel into my car, I can't for the life of me remember having the brake pads checked or replaced. After all, stopping ain't half as fun as going, but neither is plowing through a parade of pretty paraplegics or purple-plumed pigeons. Mimes, on the other hand, should never forget: "accidents" happen.
This campaign is accompanied by a flash game, called Careen. It's an out-of-control race against dropping brake fluid pressure and time. Resurrecting print campaign characters Mimey, the UPS guy, and Bambi, your objective is to get to the Midas Brake Center without careening into them. Do so without raising your insurance premiums and your wallet, loved one, and pet deer will love you forever. And so will Midas. Because it's better to think ahead than to think fast.