The Shield

This was an ad campaign I made for The Shield, a cop show that helped define the confused genre we take for granted today. These guys flipped the script from NYPD Blue Good Cop Bad Cop to Bad Cop...but good.

(copy reads: Ad#1: When good cops go bad, everybody wins. Ad#2: Marijuana cache seized. Donut sales triple. Ad#3: My alibi? I was making an arrest.)

Craftsman - A Tool Brand and a Measure of Style

One way or another, we are all tools, set into motion to fulfill the job orders of the higher ups. But tools need tools. And tools that need tools are the luckiest tools in the world—so long as the tools the tools use are Craftsman tools.