Craftsman - A Tool Brand and a Measure of Style

One way or another, we are all tools, set into motion to fulfill the job orders of the higher ups. But tools need tools. And tools that need tools are the luckiest tools in the world—so long as the tools the tools use are Craftsman tools.

Chan Family Choy Lee Fut School of Martial Arts

Learn the art of self-defense so authentic that by the time you understand what your kung-fu master has been saying, your hands and feet will be fluent in the language of pain.

Midas Brake Center - Print and Interactive Campaign

Scout's honor! Though I always put the highest octane fuel into my car, I can't for the life of me remember having the brake pads checked or replaced. After all, stopping ain't half as fun as going, but neither is plowing through a parade of pretty paraplegics or purple-plumed pigeons. Mimes, on the other hand, should never forget: "accidents" happen.





This campaign is accompanied by a flash game, called Careen. It's an out-of-control race against dropping brake fluid pressure and time. Resurrecting print campaign characters Mimey, the UPS guy, and Bambi, your objective is to get to the Midas Brake Center without careening into them. Do so without raising your insurance premiums and your wallet, loved one, and pet deer will love you forever. And so will Midas. Because it's better to think ahead than to think fast.