Craftsman - A Tool Brand and a Measure of Style

One way or another, we are all tools, set into motion to fulfill the job orders of the higher ups. But tools need tools. And tools that need tools are the luckiest tools in the world—so long as the tools the tools use are Craftsman tools.

Lexus Print Campaign

Q: What did the BMW driver say to the Benz driver?
A: Who cares?

Bloomberg Television - Smart moneymen prefer the profitable truth

Everyday, the dynamic growth and cannibalism of man, market, and manufacturer starts and stops at the glow and fade of the green and red arrows of the LED tickers around the world. At whose expense is this eternal parry and risposte made? Why, those who don't watch Bloomberg Television, of course.

H&M Fashion Forecast - Downloadable weather widget in the morning, good chance of shopping later in the day

What's the weather like in Miami? And more importantly, is grandma's wide brim hat back in style? The H&M Widget tracks the latest and the greatest trends in fashion and weather so you'll never get caught with your pants down without a cute bikini that says "Best Granddaughter in the World."

Reasons Not to Own a Car - by Zipcar

I get it. Your mom gets it. You get it. Cars are fun to have, make grocery shopping bearable, and let you practice your karaoke debut of Burning Flame by Vitamin Z. But parking spaces can be hard to come by, especially in crowded cities like San Fran and New York. That's why Zipcar is so popular. That, and it starts with 'Z.' Which, once you're made aware, you never forget.

Chan Family Choy Lee Fut School of Martial Arts

Learn the art of self-defense so authentic that by the time you understand what your kung-fu master has been saying, your hands and feet will be fluent in the language of pain.

Midas Brake Center - Print and Interactive Campaign

Scout's honor! Though I always put the highest octane fuel into my car, I can't for the life of me remember having the brake pads checked or replaced. After all, stopping ain't half as fun as going, but neither is plowing through a parade of pretty paraplegics or purple-plumed pigeons. Mimes, on the other hand, should never forget: "accidents" happen.





This campaign is accompanied by a flash game, called Careen. It's an out-of-control race against dropping brake fluid pressure and time. Resurrecting print campaign characters Mimey, the UPS guy, and Bambi, your objective is to get to the Midas Brake Center without careening into them. Do so without raising your insurance premiums and your wallet, loved one, and pet deer will love you forever. And so will Midas. Because it's better to think ahead than to think fast.

Toyota Yaris Relaunch

Not all compacts are created equal. Even though the Toyota Yaris, the Honda Jazz, and the Hyundai i10 are damned close. Outsold but not outperformed, the Yaris gets another discreet look as the overlooked choice for the young and trendy first time buyer.